Gartner IT Symposium/Xpo™ | 9-12 Nov 2026 | Barcelona, Spain

Confident decisions in a changing world.

Meet Keto at Gartner IT Symposium/Xpo in Barcelona and explore how enterprise leaders can make better investment decisions as priorities, technologies and assumptions change. Use our discount code: ESC38EDC

AI creates more possibilities. Strategy requires choices.

AI is changing how enterprises operate, invest and compete. But as opportunities multiply, so do the decisions leaders need to make.

Which initiatives deserve investment? What should accelerate? What should stop? And when assumptions change, what happens to the rest of the portfolio?

At Gartner IT Symposium/Xpo, Keto will explore how enterprise leaders can move beyond AI experimentation and make confident investment decisions using a connected view of strategy, portfolios, resources, financials, risks and execution.

Because AI transformation isn’t only a technology question. It’s a strategy and investment question.

From AI Experiments to Enterprise Value

AI experiments multiply, but which deserve funding? As pressure shifts from AI adoption to measurable value, leaders must choose what to fund and, harder still, what to stop. Featuring insights from Rita McGrath, Zishan Ali shows why most organizations are good at starting work and poor at ending it, and how to change that. You will leave with key questions to ask before funding the next one.

Wednesday, 11 November
11:30am | Hilton Ballroom A

Zishan Ali

Zishan Ali

Principal Architect

Zishan Ali ran the bank-wide transformation portfolio at Arab Bank Europe, where he connected strategy to the investment decisions behind it. He has 19+ years in enterprise transformation and technology, including roles at NatWest, Barclays and Toyota Tsusho Metals. He is now Principal Architect, Strategic Portfolio Management at Keto Software, working with large enterprises on where investment goes and what gets stopped.

Rita McGrath

Rita McGrath

Author · Professor · Strategist

Rita McGrath is one of the world’s leading authorities on strategy and innovation in uncertain markets. A longtime Columbia Business School professor, bestselling author and Thinkers50’s #1 strategy award recipient, she helps leaders spot inflection points and turn disruption into advantage. Her work gives CIOs a practical lens for making smarter investment choices as technology, competition and assumptions change.

Meet the Keto team at Gartner

Going to Gartner? Let's talk.

If you're thinking about AI investment, strategic prioritization, portfolio governance or how to keep strategy and execution aligned as conditions change, we'd love to connect with you in Barcelona.

Meet us at Gartner

In today’s rapidly evolving business landscape, strategic portfolio management (SPM) has moved to the forefront of the executive agenda. Organizations..

In today’s rapidly evolving business landscape, strategic portfolio management (SPM) has moved to the forefront of the executive agenda. Organizations..

In today’s rapidly evolving business landscape, strategic portfolio management (SPM) has moved to the forefront of the executive agenda. Organizations..