A new approach to navigating strategy, priorities, and execution in an increasingly uncertain world.
By clicking on "Join the pioneer cohort" you agree to our Terms of Use, Privacy Policy, and getting added to our cohort.
More data. More tools.
Still no coherence.
Organisations today face a constant stream of change: shifting markets, competing priorities, economic pressure, transformation initiatives, and growing complexity.
Despite having more data, more tools, and more reporting than ever before, many leadership teams still struggle to maintain strategic coherence across investments, execution, and decision-making.
The problem is not a lack of information. It is the absence of a system that continuously aligns what an organisation believes, what it chooses, and what it does.
of executives report strategy-execution misalignment within 12 months
faster pace of strategic change since 2020. Annual cycles remain
Strategic Centering
A system designed to help organisations continuously align strategy, priorities, investments, and execution in dynamic environments.
Rather than treating strategy as a static annual exercise, Strategic Centering focuses on maintaining clarity, alignment, and adaptability as conditions evolve.
"The goal is not simply better planning. It is creating the visibility and coherence leaders need to make confident decisions, as conditions unfold."
A system designed to help organisations continuously align strategy, priorities, investments, and execution in dynamic environments.
Rather than treating strategy as a static annual exercise, Strategic Centering focuses on maintaining clarity, alignment, and adaptability as conditions evolve.
"The goal is not simply better planning. It is creating the visibility and coherence leaders need to make confident decisions, as conditions unfold."
More data. More tools.
Still no coherence.
Strategic Centering addresses the specific
breakdowns that prevent leadership teams from
maintaining coherent, adaptive strategy in motion.
Fragmented visibility
No single view of initiatives, investments, and their strategic alignment.
Unanchored reprioritisation
Constant priority shifts without a clear strategic anchor or decision logic.
Strategic rigidity
Difficulty adapting direction as market conditions and assumptions change.
Execution disconnect
Disconnected delivery across functions, eroding strategic intent over time.
Information asymmetry
Strategic decisions made with incomplete or significantly delayed intelligence.
Rita McGrath
Author · Professor · Strategist
Rita McGrath is one of the world’s leading thinkers on strategy, innovation, and growth under uncertainty. Her work has helped organisations rethink how they adapt, prioritise, and compete in rapidly changing environments.
Together, Keto and Rita McGrath are exploring how modern
organisations can move from static strategy processes toward continuous strategic alignment and decision intelligence.
- Thinkers50 #1 Award in Strategy
Consistently ranked among the world's top 10 management thinkers globally
- Columbia Business School
Academic Director, Executive Education — Leading Strategic Growth and Change
- Bestselling author of 5 books
The End of Competitive Advantage, Seeing Around Corners, and more
- Strategic advisor
Trusted in C-suites at Google, Nestle, Prudential, J&J and many others
Keto Software
Enterprise-grade strategic portfolio management — connecting strategy, capital, and execution for organisations navigating continuous change.
Rita McGrath
Decades of research on competitive dynamics and how organisations maintain strategic momentum in uncertain environments.
Join the early interest list
Keto by Rita McGrath — The Strategic Centering System — is currently in development. An early group of organisations and leaders will be invited to explore the framework, thinking, and system behind this new approach.
By clicking on "Join the pioneer cohort" you agree to our Terms of Use, Privacy Policy, and getting added to our cohort.