Brand & Marketing Designer

About us

The Strategic Portfolio Management space has been stuck in the past – dominated by tools that feel more 1990 than 2025. Keto brings a fresh approach. Think Figma-level design and usability applied to a space that desperately needs it. We offer the same depth as legacy systems, but with a no-code, AI-native experience that’s fast, intuitive, and actually enjoyable to use.

Rooted in Finnish values and driven by deep domain expertise, we’re a people-centric SaaS company with a proven product, an €8.6M Series A, and a mission to reshape how enterprises link strategy to execution.

We believe in respectful disruption, challenging outdated processes, not people. While others chase quantity, we invest in quality. We’ve already earned the trust of industry-leading clients across Europe and now we’re scaling. That’s where you come in.

The role

We’re looking for a Digital Designer (Brand & Marketing) to be the guardian and creative engine of Keto’s brand.

You’ll take our fresh new visual identity and bring it to life across every touchpoint: web, slides, campaigns, and beyond. This is not a pixel-pushing role. It’s a chance to own the evolution of a high-impact SaaS brand from Series A to global category leader.

You’ll work closely with our two growth marketers, sales, and leadership — turning ideas into visuals that make people stop scrolling, start thinking, and fall in love with the brand.

What you’ll do

You will…

• Own, manage, and further develop Keto’s brand identity and brand portal (Frontify)
• Ensure consistency and quality across all brand touchpoints — digital an (sometimes) print
• Continuously refine the visual language as the brand and product evolve
• Design whitepapers, one-pagers, case studies, infographics, and other material that make complex topics simple and stunning
• Create templates and assets for campaigns, events, and social media
• Add motion and energy to assets using motion design tools such as Jitter or After Effects
• Own and evolve Keto’s master PowerPoint deck — ensuring it feels modern cohesive, and aligned with our new brand
• Collaborate with our Product & UX Designer to visually connect product stories with marketing and sales narratives
• Translate complex ideas into simple, striking visuals that elevate how we tell the Keto story
• Help shape our website layout and visual direction, building on the new brand
• Collaborate on landing pages and microsites
• (Bonus) Familiarity with HTML/CSS or WordPress is a plus
• Operate in a fast-paced, early-stage environment — balancing multiple workstreams with creativity and calm
• Take initiative: see a gap, fill it. See an opportunity, seize it

Who you are

• A designer with a strong sense of ownership and creative independence
• Skilled in Figma (your second home)
• Familiar with Frontify or other brand management tools
• Able to translate complex information into clear, elegant visuals
• Experienced in motion design (even light motion is great — we love movement)
• Collaborative, proactive, and comfortable working across design, marketing, and sales
• You thrive in a scale-up environment: limited process, lots of opportunity
• Fluent in English; Finnish is a plus

Why join us

• Be part of a growing startup at a defining stage
• Take full ownership of a global SaaS brand
• See your work come to life across web, sales, and product
• Collaborate with a supportive team that values clarity, creativity, and momentum
• Hybrid flexibility, strong culture, and a mission-driven company

How to apply

Ready to help us shape the future of strategic execution? We’d love to meet you. 

We value clarity and creativity – so skip the cover letter if you’d rather show us instead.

Here’s how you can stand out (optional but encouraged):

• Your CV
• A short Loom or video (1-2 min) introducing yourself and your creative work
• Think of something much smarter and creative to show you are the perfect candidate

Just send what best shows us how you think and work to outi.taivainen@ketosoftware.com