# Keto x Gartner IT *Source: https://ketosoftware.com/gartner-it-symposium-barcelona/* Gartner IT Symposium/Xpo™ | 9-12 Nov 2026 | Barcelona, Spain ## Confident decisions in a changing world. Meet Keto at Gartner IT Symposium/Xpo in Barcelona and explore how enterprise leaders can make better investment decisions as priorities, technologies and assumptions change. Use our discount code: ESC38EDC [Register now!](https://www.gartner.com/en/conferences/emea/symposium-spain) [Already registered? Meet Keto!](https://ketosoftware.com/gartner-it-symposium-barcelona/#cta-form) ### AI creates more possibilities. Strategy requires choices. AI is changing how enterprises operate, invest and compete. But as opportunities multiply, so do the decisions leaders need to make. Which initiatives deserve investment? What should accelerate? What should stop? And when assumptions change, what happens to the rest of the portfolio? At Gartner IT Symposium/Xpo, Keto will explore how enterprise leaders can move beyond AI experimentation and make confident investment decisions using a connected view of strategy, portfolios, resources, financials, risks and execution. **Because AI transformation isn’t only a technology question. It’s a strategy and investment question.** ### From AI Experiments to Enterprise Value AI experiments multiply, but which deserve funding? Featuring insights from Rita McGrath, Zishan Ali shows how to link AI investment to strategy, assess portfolio health, stop low-value work and reallocate capital. Leave with key questions covering strategic fit, evidence of value, opportunity cost, capacity and stop criteria before funding the next initiative. Thursday, 12 November 11:15am | Room 115 Add to calendar - [Google Calendar](https://calendar.google.com/calendar/render?action=TEMPLATE&text=From+AI+Experiments+to+Enterprise+Value+-+How+CIOs+Invest+in+What+Matters&dates=20261112T101500Z%2F20261112T104500Z&details=AI+has+created+no+shortage+of+opportunities%2C+but+not+every+initiative+deserves+investment.+As+pressure+shifts+from+AI+adoption+to+measurable+business+value%2C+CIOs+need+sharper+choices+about+where+to+invest.This+session+explores+how+leaders+can+focus+investment+on+what+matters%2C+connect+strategic+choices+to+execution+and+continuously+adapt+portfolios+as+conditions+change.Thursday%2C+12+November11%3A15+am+%7C+Room+115https%3A%2F%2Fketosoftware.com%2Fgartner-it-symposium-barcelona%2F&location=Room+115) - [Outlook / Office 365](https://outlook.office.com/calendar/0/deeplink/compose?path=%2Fcalendar%2Faction%2Fcompose&rru=addevent&subject=From+AI+Experiments+to+Enterprise+Value+-+How+CIOs+Invest+in+What+Matters&startdt=2026-11-12T10%3A15%3A00Z&enddt=2026-11-12T10%3A45%3A00Z&body=AI+has+created+no+shortage+of+opportunities%2C+but+not+every+initiative+deserves+investment.+As+pressure+shifts+from+AI+adoption+to+measurable+business+value%2C+CIOs+need+sharper+choices+about+where+to+invest.This+session+explores+how+leaders+can+focus+investment+on+what+matters%2C+connect+strategic+choices+to+execution+and+continuously+adapt+portfolios+as+conditions+change.Thursday%2C+12+November11%3A15+am+%7C+Room+115https%3A%2F%2Fketosoftware.com%2Fgartner-it-symposium-barcelona%2F&location=Room+115) - [Apple / iCal (.ics)](data:text/calendar;charset=utf-8,BEGIN%3AVCALENDAR%0D%0AVERSION%3A2.0%0D%0APRODID%3A-%2F%2FKeto%20Software%2F%2FAdd%20to%20Calendar%2F%2FEN%0D%0ACALSCALE%3AGREGORIAN%0D%0AMETHOD%3APUBLISH%0D%0ABEGIN%3AVEVENT%0D%0AUID%3Ad66efcd2b0f1b949978a4e3eb3af65c1%40ketosoftware.com%0D%0ADTSTAMP%3A20260929T082748Z%0D%0ADTSTART%3A20261112T101500Z%0D%0ADTEND%3A20261112T104500Z%0D%0ASUMMARY%3AFrom%20AI%20Experiments%20to%20Enterprise%20Value%20-%20How%20CIOs%20Invest%20in%20What%20Matters%0D%0ADESCRIPTION%3AAI%20has%20created%20no%20shortage%20of%20opportunities%5C%2C%20but%20not%20every%20initiative%20deserves%20investment.%20As%20pressure%20shifts%20from%20AI%20adoption%20to%20measurable%20business%20value%5C%2C%20CIOs%20need%20sharper%20choices%20about%20where%20to%20invest.%5Cn%5CnThis%20session%20explores%20how%20leaders%20can%20focus%20investment%20on%20what%20matters%5C%2C%20connect%20strategic%20choices%20to%20execution%20and%20continuously%20adapt%20portfolios%20as%20conditions%20change.%5Cn%5CnThursday%5C%2C%2012%20November%5Cn11%3A15%20am%20%7C%20Room%20115%5Cn%5Cnhttps%3A%2F%2Fketosoftware.com%2Fgartner-it-symposium-barcelona%2F%0D%0ALOCATION%3ARoom%20115%0D%0AURL%3Ahttps%3A%2F%2Fketosoftware.com%2Fgartner-it-symposium-barcelona%2F%0D%0AEND%3AVEVENT%0D%0AEND%3AVCALENDAR) #### Meet the Keto team at Gartner [![Veijo Hytti](https://ketosoftware.com/wp-content/uploads/2025/09/veijo33.jpg)](https://www.linkedin.com/in/veijo/) [![Markus Halonen](https://ketosoftware.com/wp-content/uploads/2025/09/markus_halonen-1.jpg)](https://www.linkedin.com/in/markus-halonen/) [![Zishan Ali](https://ketosoftware.com/wp-content/uploads/2025/12/ali_zishan.png)](https://www.linkedin.com/in/zishan-ali-spm/) [![Ari Mäenpää](https://ketosoftware.com/wp-content/uploads/2026/09/250902-Keto-Henkilokuvat-421.jpeg)](https://www.linkedin.com/in/arimaenpaa/) [![Veli-Matti Karppinen](https://ketosoftware.com/wp-content/uploads/2026/09/250902-Keto-Henkilokuvat-022.jpeg)](https://www.linkedin.com/in/veli-matti-karppinen-39a1a54/) [![Elina Seppälä](https://ketosoftware.com/wp-content/uploads/2025/12/elina_seppala.jpg)](https://www.linkedin.com/in/elinaseppala/) [![Victoria Nyberg](https://ketosoftware.com/wp-content/uploads/2025/12/victoria_nyberg.png)](https://www.linkedin.com/in/victoria-nyberg/) [![Tuomas Kokkoniemi](https://ketosoftware.com/wp-content/uploads/2026/09/Tuomas_Kokkoniemi-e1789018981772.jpg)](https://www.linkedin.com/in/tkokkoniemi/) [![Faton Caka](https://ketosoftware.com/wp-content/uploads/2026/09/Medien-6.jpg)](https://www.linkedin.com/in/fcaka/) [![Matt Earle](https://ketosoftware.com/wp-content/uploads/2026/09/image-40.jpeg)](https://www.linkedin.com/in/earlematthew/) ### Going to Gartner? Let's talk. If you're thinking about AI investment, strategic prioritization, portfolio governance or how to keep strategy and execution aligned as conditions change, we'd love to connect with you in Barcelona. #### Meet us at Gartner