# Benefits Realisation vs ROI: What’s the Difference? *Source: https://ketosoftware.com/benefits-realisation-vs-roi-whats-the-difference/* ## Benefits Realisation vs ROI: What's the Difference?  Benefits realisation and ROI both measure project value, but they differ in scope. ROI is a financial ratio (net return divided by investment cost) calculated at a point in time. Benefits realisation is a broader management process that tracks all intended outcomes (financial and non-financial) from project initiation through to post-delivery review, ensuring the business actually captures the value it planned for.  ### What is ROI in project management?  Return on Investment (ROI) is a financial metric that expresses the net benefit of a project as a percentage of its total cost. The standard formula is:  **ROI = ((Net Benefit − Investment Cost) ÷ Investment Cost) × 100**  ROI is useful for comparing projects during investment appraisal and for communicating financial returns to senior stakeholders and finance teams. Its limitation is that it is a snapshot metric and does not track whether benefits were actually delivered, or when.  ### What is benefits realisation management?  Benefits realisation management (BRM) is the process of identifying, planning, measuring, and sustaining the intended benefits from a project or programme across its full lifecycle. Unlike ROI, which is calculated once, BRM is an **ongoing discipline**that continues after project delivery to confirm that the business is actually capturing the value it invested in.  BRM addresses questions ROI cannot: Are the benefits on track? Who is accountable for delivering them? What needs to change if benefits are not materialising as planned?  ### Key differences: benefits realisation vs ROI #### Dimension #### ROI #### Realisation Benefits Scope Financial return only Financial and non-financial outcomes Timing Point-in-time calculation Continuous throughout project lifecycle Ownership Finance or project sponsor Dedicated benefit owner per outcome Mechanism Formula applied to a business case Ongoing tracking plan with review cadence Use Investment decision and reporting Accountability and value delivery assurance Limitation Does not confirm benefits were delivered More resource-intensive to implement ### When to use each approach #### Use ROI when: - You need to compare projects during investment appraisal.  - A senior stakeholder or board requires a simple, financial summary of project value.  - You are reporting on a completed project against its original business case.  #### Use benefits realisation management when: - You need to ensure benefits are actually delivered after go-live, not just forecast.  - Your portfolio includes projects with significant non-financial outcomes (employee experience, regulatory compliance, strategic positioning).  - You want to build accountability for value delivery into your portfolio governance.  - Your organisation has experienced a pattern of projects meeting their delivery targets but failing to deliver the expected business value.  ### How portfolio management software supports both  Effective portfolio management software should support both dimensions: enabling ROI tracking at business case stage and benefits realisation tracking through delivery and into operations. This means the ability to define benefit profiles per project, assign benefit owners, set review milestones, and report on realised vs planned benefits at portfolio level.  ### FAQ Is benefits realisation the same as ROI? No. ROI is a financial calculation; benefits realisation is a management process. ROI tells you what return you expect or received; benefits realisation management ensures you actually capture it. Best practice is to use both: ROI for investment decisions and benefits realisation for delivery accountability.  What are examples of non-financial benefits in a benefits realisation plan? Non-financial benefits include improved employee satisfaction, reduced time to decision, enhanced regulatory compliance, stronger customer experience scores (NPS, CSAT), increased data quality, and greater strategic alignment across the organisation.  Who is responsible for benefits realisation? Each benefit should have a named benefit owner. Typically they should be a business leader in the area where the benefit will be felt, not the project manager. The PMO or portfolio office is responsible for the benefits realisation framework and review cadence; benefit owners are accountable for delivery.  How do you track benefits realisation in a project portfolio? Define a benefit profile for each project at business case stage, including the expected benefit, its baseline measure, the target, the measurement method, the benefit owner, and the review schedule. Strategic Portfolio Management software can centralise this tracking and surface benefitsperformance alongside project status in a single portfolio view.  ### Ready to run strategy the way it deserves to be run? Get a personalised walkthrough of Keto AI+, and a business case built around your organisation’s scope, scale, and ambitions. 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