# Management by gut feel? *Source: https://ketosoftware.com/alternative-to-your-gut-feel/* ![GFCG](https://ketosoftware.com/wp-content/uploads/2026/04/gfcg_logo.png) #### Not convinced? If you'd rather run your portfolio with data, visibility, and scenario planning… ## Management by gut feel? Cast the dice, roll the bones, read the tea leaves – trust your gut. Some companies say this is the way to govern complex portfolios. But is it the real deal, or just dumb divination? Management by gut feel can at first glance seem like a simpler alternative to dynamic, data-driven Strategic Portfolio Management (SPM). But this simplicity can be deceiving. Ignorance may be bliss, but that bliss will not last long if strategy is set in motion without knowing how all the pieces fit. Even if those strategic goals happen to be the right ones, the odds are against success if it’s not connected to execution in the right way. Allocating resources, reacting to changes, changing direction when needed, and governing large portfolios with confidence is like rolling dice without proper Strategic Portfolio Management. The only real option for that is Keto AI+. #### Who uses Keto AI+ Strategy and Transformation teams managing enterprise portfolios PMO leaders coordinating initiatives across business units Organisations moving beyond execution tracking to portfolio steering CIOs and delivery leaders prioritising investments across programs #### Make an impact Progress speaks for itself. Here are some hand-picked clients whose strategic vision we’ve helped turn into measurable impact. [#### From portfolio frustration to enterprise-wide adoption](https://ketosoftware.com/case/enterprise-wide-portfolio-adoption/) Driving adoption and visibility across strategic portfolios, investments, and initiatives [Read more](https://ketosoftware.com/case/enterprise-wide-portfolio-adoption/) [#### From spreadsheets to portfolio-wide visibility](https://ketosoftware.com/case/portfolio-wide-visibility/) Driving clarity across investments, IT, and transformation initiatives [Read more](https://ketosoftware.com/case/portfolio-wide-visibility/) [![Photo courtesy of Metso](https://ketosoftware.com/wp-content/uploads/2025/11/Metso-thickeners.jpg) #### Metso](https://ketosoftware.com/case/metso/) Driving visibility across portfolios after merger transformation [Read more](https://ketosoftware.com/case/metso/) [![Alpiq - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/alpiq_2_1140x711.jpg) #### Alpiq](https://ketosoftware.com/case/alpiq/) Keto Al+ gives PMOs a clearer way to prioritise, resource, and govern work – so teams can focus on outcomes. [Read more](https://ketosoftware.com/case/alpiq/) [![Danfoss - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/Danfoss-case.jpg) #### Danfoss](https://ketosoftware.com/case/danfoss/) Driving performance with earned value analysis and actionable insights. [Read more](https://ketosoftware.com/case/danfoss/) [![Valmet - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/Valmet-cover.jpg) #### Valmet](https://ketosoftware.com/case/valmet/) Driving innovation with transparency and ease of use. [Read more](https://ketosoftware.com/case/valmet/) [![DVV - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/DVV-cover-8-2019.jpg) #### DVV](https://ketosoftware.com/case/dvv/) Grounded in change. Built for scale. [Read more](https://ketosoftware.com/case/dvv/) [![Walki - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/Walki-Myllarin-recyclable-pouch.jpg) #### Walki](https://ketosoftware.com/case/walki/) Enabling portfolio visibility to support a zero‑waste future. [Read more](https://ketosoftware.com/case/walki/) [![NG Nordic - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/Fortum_For_a_cleaner_world.jpg) #### NG Nordic](https://ketosoftware.com/case/ng-nordic/) Keto AI+ gives PMOs and strategy teams a clear view of project status, priorities, and resources, so they can focus.. [Read more](https://ketosoftware.com/case/ng-nordic/) [![Wipak - Keto Software](https://ketosoftware.com/wp-content/uploads/2025/08/Wipak-konttori.jpg) #### Wipak](https://ketosoftware.com/case/wipak/) Driving visibility and ISO audit success. [Read more](https://ketosoftware.com/case/wipak/) [![OP Services Keto](https://ketosoftware.com/wp-content/uploads/2025/08/Group-on-mobiles-small.jpg) #### OP Services](https://ketosoftware.com/case/op-services/) Agility and user-friendliness at the core. [Read more](https://ketosoftware.com/case/op-services/) [![Tata Steel Keto](https://ketosoftware.com/wp-content/uploads/2025/08/Tata-Steel-TV-tata-steel-downstream-distribution-feijen-maastricht-2022-0008.jpg) #### Tata Steel](https://ketosoftware.com/case/tata-steel/) Driving innovation through collaboration and visibility. [Read more](https://ketosoftware.com/case/tata-steel/) [![KHSHP - Keto](https://ketosoftware.com/wp-content/uploads/2025/08/khshp.jpg) #### KHSHP](https://ketosoftware.com/case/khshp/) Healthcare transformation, grounded in clarity. [Read more](https://ketosoftware.com/case/khshp/) [![Senate Properties Keto](https://ketosoftware.com/wp-content/uploads/2025/08/Senaatti_Kiasma-e1757063893625.jpg) #### Senate Properties](https://ketosoftware.com/case/senate-properties/) Control and efficiency for government-owned enterprises. [Read more](https://ketosoftware.com/case/senate-properties/) [![Ministry of Finance Finland Keto](https://ketosoftware.com/wp-content/uploads/2025/08/se80426ky_1-1.jpg.webp) #### The Ministry of Finance, Finland](https://ketosoftware.com/case/the-ministry-of-finance-finland/) Transparency and ease of use for government programs. [Read more](https://ketosoftware.com/case/the-ministry-of-finance-finland/) ### What Keto AI+ unlocks ##### Portfolio-level clarity See how strategy, initiatives, risks, and capacity interact across the portfolio. ##### Better prioritisation decisions Evaluate initiatives using structured scoring models and scenario comparisons. ##### Capacity-aware planning Identify resource bottlenecks before they slow the entire organization. ##### Faster strategic adaptation Rebalance investments and initiatives as conditions change. ### Still running strategy on gut feel? See what changes when decisions are based on visibility, not instinct. Keto gives leadership teams a real-time view of their portfolio, so decisions are based on evidence, trade-offs, and foresight, not guesswork. #### Get a walkthrough